People Centric Research and Case Studies
People Centric Research: Seeking Sustainable Solutions
A client came to Advocate with a desire to have conversation on DEI with their key stakeholders; pastors and laity within one of the main groups within the Christian faith. Due to the nature of the conversations, there was a concern and a deep desire to do them compassionately and effectively. This was not the time to come at it as just a consumer researcher, but to bring my sociological bent to the table.
After hosting focus groups it became clear that on-going conversation was key to more deeply understand how people feel within their religious community, and how the effects of racism hurt at the deepest level. We continue to work with our client to moderate these difficult conversations in order to find paths toward healing; diversity, equity and inclusion. This is not a one-off conversation, this is a series and a partnership. Time is necessary to do this correctly. Our hope is that eventually we will be able to train organizations, through our not-for-profit, The Great Reset, to host these conversations themselves.
Banking Case Studies:
This client was working to better match their products with the specific needs of their customers. Through a series (of two city) focus groups there is now a better understanding of what specific sub-sets of their customers need from a bank’s product, and a bank, in order to justify a larger commitment (loyalty/deposit amounts) to such an institution.
Product has now been focused on the attributes and benefits expected of said customer and is moving along the path of development.
Healthcare Case Studies:
Through a series of focus groups and IDIs (In-depth Interviews) sought insight, prior to launch, as they worked to fully develop a product, and processes, which met the needs of all involved; Primary Care Physicians (PCP), Psychiatrists, Psychologists, Social Workers (LCSW) and patients.
Further along the path of more fully understanding the needs and concerns of PCPs and Behavioral/Mental Healthcare Providers, as well as better instruments in hand to help them as they present this concept to their future partners; insurance companies and healthcare professionals.